What Did It Cost? Everything

What Did It Cost? Everything

what-did-it-cost?-everything

About

What Did It Cost? Everything refers to an exploitable object labeling series of image macros taken from Avengers: Infinity War in which young Gamorra asks “What did it cost?” and Thanos replies “Everything.” The scene has been edited such that either the dialogue has been changed to reflect a different kind of deal, and or the characters have been labeled to change what the characters are talking about.

Origin

In Avengers: Infinity War, released April 27th, 2018, Thanos talks to a young Gamorra in the Soul Realm. Young Gamorra asks him, “Did you do it?” to which Thanos replies, “Yes.” She asks, “What did it cost?” and he replies, “Everything” (image macro shown below).


What did it cost? Everything. Thanos Avengers: Infinity War

Spread

Shortly after the film’s release, the screenshot began seeing use as an exploitable meme, as people created versions changing the context of what the two were talking about. For example, on May 3rd, 2018, Redditor jugghound made a version about Fire Emblem Heroes in /r/FireEmblemHeroes that gained over 1,100 points (shown below, left). On May 7th, Redditor daster96 posted a joke about the League of Legends character Irelia to /r/IreliaMains, gaining over 200 points (shown below, right).


Did you do it? Yes.. What did it cost? Everything... Avengers: Infinity War Gamora Yes. Did you become more popular? Everything. What did it cost? Fictional character

Over the following year, the format became one of the more popular Infinity War memes, particularly on Reddit, where it was used with numerous formats. Some popular examples include a Give Wikipedia $3 meme posted in /r/dankmemes on December 13th, 2018 that gained over 57,000 points (shown below, left) and a January 12th, 2019 post in the same subreddit that gained over 47,000 points (shown below, right).


Yes Did you help save Wikipedia? $3 What did it cost? facial hair When your mom sends you to the store but wants the change back What did it cost? Everything. Avengers: Infinity War text photo caption

Various Examples


Did you do it? Yes What did it cost? Everything Gamora poster The internet Did you do it? Yes The Internet What did it cost? Everything orange poster What did it cost? Everything Best Ican do is $20 Rick Harrison poster Yes Did you find a main? What did it cost? Nothing. It's a free, limited-time offer. Did you become an immortal meme? Yes What did it cost? Just had to give you all hours of laughs and happiness face facial expression nose head smile cartoon emotion cheek forehead

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