uwu


About
“uwu” refers to an emoticon typically used to convey happiness or smugness, and is sometimes referred to as “happy anime face”. The face is also sometimes used in shitposting.
Origin
While the exact origin is unknown, it is speculated the first of the emoticon was in chatrooms. The first proven use of uwu is in the Yu-Gi-Oh fanfiction Genie of the Puzzle, published by user DaakuKitsune on Oct 14, 2005. In the fanfiction notes before the story, the author states “Again, feel free to throw squids and fish at me. UwU I deserve it, you know.”
Spread
A post on Tumblr 2 years ago stating that the poster no longer sees the emoticon as a face anymore, and instead they read it as “oowoo”. As of March 5th, 2016 the post has gained over 50 thousand notes.
Tumblr user akoolguy (now deactivated) made a post stating “Nintendo’s new console leaked”, accompanied by an edited logo of the Wii U turned into uwu. As of March 5th, 2016 the post has gained over 55k notes.

uwu Culture
uwu Culture refers to the backlash surrounding the use of “uwu” on the blogging platform Tumblr. The term began appearing in November 2013 after a poster suggested older men were using the emoticon and typing styles deemed kawaii to manipulate teenage girls. As early as November 2nd, 2013, a Tumblr tag for the term “uwu culture” appeared, with many people asking what the term meant.
Various Examples






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